Not only are food manufacturers under pressure from the government and anti obesity lobbyists but also the soft drinks industry is too. The soft drinks industry as a whole can claim as much as 15% of the food and beverage sales figures and for this reason can be a major player in the battle to curb obesity.

Soft drink can sometimes contain enormous amount of calories and therefore be very misleading to dieters who are trying to lose weight. As a rule of thumb if you are trying to lose weight you should not consume any soft drinks and just stick to water. Even some fruit juices can be full of calories as they are often artificially sweetened.

The market for soft drinks in the UK is a growth market and has been for some years but the manufacturer are feeling the heat from anti obesity campaigners and they are beginning to realise that unless they start to produce healthy and low calorie alternatives there market share of the beverage industry could start to suffer. There is already a growing negative perception that soft and fizzy drinks are harmful for you and that they can cause obesity.

The soft drinks manufacturers often target children as a major source of sales and as the number of obese kids has increased over the last decade in the UK they are further being given some of the blame for the situation.

In the United States access to vending machines that contain sugary fizzy drinks in schools has been banned in many States and the practice should maybe considered in the UK too.

At Ukmedix we believe that the best way to beat the problem of high calorie soft drinks being sold is firstly to educate people about the harmful effects of them and secondly to come up with tasty and healthy alternatives. The soft drinks industry already sells lots of Diet Drinks but they are often shunned because of their artificial nature and people sometimes say they don’t like the artificial taste of saccharin. More works needs to be put in by the industry to find really tasty and healthy alternatives if the problem is to be addressed properly.