Written by Stuart Stevens | Thursday, 21 September 2006 | There are 0 comments
Ukmedix has leart that clothing manufacturers and retailers are investing more funds into making large and over sized clothing to cater for the growing number of obese and overweight people in the UK. According to MINTEL that conducts market research into shopping trends it appears that in the UK 2.3 billion pounds were spent on bigger clothes in 2005 that represents 17 percent of all the female clothes spending.
The number of obese people in England alone has multiplied 3 times since the 80's and the most recent statistics that come from the Association for the Study of Obesity (ASO) show that almost 24 percent of men and women have a BMI of 30+ making them clinically obese also that over 60% of people have a BMI of 25+ meaning that they are clinically overweight.
The number of obese people has been rising in the younger category too with 9 percent of all men between 16 and 24 now being obese and 13 percent of women in that age group being obese too.
As the demand for oversized yet fashionable clothing increases the range and variety of these clothes grows too. With more obese people around they are getting more confident with what they wear and they now represent a sizeable chunk of the overall clothing spend in the UK.
Many well known clothes retailers have been quick to cash in on this demand and for example Marks & Spencer has recently launched a Plus Size range that has a maximum size of 28 for women. Another well known brand Next has lifted the top size of all its clothes to size 22 due to customer demands and most other brands are following suit.
Designers are being employed now not just to make simple clothing for obese women that is purely functional but are now being asked to come up with fashionable and tasteful items of clothings too that rivals the type of clothing worn by the slim women.
