Obesity Revolution Announced By Health Secretary

The campaign is called Change4Life

The British Health Secretary, Alan Johnson has announced a new £325 million initiative to create a “revolution” on obesity in the United Kingdom.

The campaign which is called Change4Life is asking many different organisations such as businesses, sports groups and charities to get involved. Mr. Johnson said that chief executive officers of all companies in the United Kingdom who could have a positive effect on the eating and exercise habits should take part in this initiative.

For example the television company ITV has agreed to run a series of shows which follow individual attempts to lose weight and get healthy. Kellogg’s the cereal manufacturer has undertaken to support breakfast clubs in areas which are deprived and where many people skip breakfast. Eating breakfast can have a big effect on health overall and stop you snacking unhealthily throughout the day.

Tesco and Asda the supermarket giants have also agreed to discount certain healthy foods which the Department of Health said was extremely important as 36 million people shop there every week. Mr. Johnson said that having the support of supermarkets meant that they could really have a big impact on the diet of British citizens.

Mr. Johnson also recognised the importance of educating parents to firstly see that their children were overweight or obese and also to teach them to change their eating habits which would impact on their children’s eating habits too. The Department of Health said that almost 90% of parents did not recognise weight problems in their children.

Ukmedix News believes that supermarkets can probably have the biggest impact on eating habits in the United Kingdom, more than any other group and therefore they should be supported. It is hoped that all supermarkets will follow and recognize that the future of shopping for food in the United Kingdom is all about healthy eating.