Written by Jane Tucker | Tuesday, 27 October 2009 | There is 1 comment
The power of money has been shown again in a new trial by the National Health Service which shows that by paying people to lose weight very good results can be achieved. The scheme which is undergoing testing shows that cash rewards or shopping vouchers were almost twice as effective as simple diet plans.

The way it works is simple in that the more weight that you lose the more money you will be given up to a maximum of £425 for losing 50lb in weight provided that you keep the weight off for at least three months. The company who are running the program are called Weight Wins and said that they could extend the program to include more money for even greater losses of weight. For example someone who lost as much as 150lb. in weight could be given a prize of £1,000.
In fact thinking about it anyone who had 150lb. in weight to lose would be in danger of getting seriously ill and therefore by paying them £1,000 to lose weight would be a very sensible thing to do and would be likely to save the NHS money in the long term. The trial which is still continuing is likely to attract a lot of criticism from people who find it hard to stomach why the taxpayers should have to pay people to stop eating and get healthy. However these people must realise that by not paying cash rewards they could end up costing themselves, the taxpayer, more money in the long term.
Ukmedix News has previously published research which shows that smokers who were offered cash rewards to quit were more likely to stay off cigarettes in the long term than those who were just advised to quit for health reasons.
If you are overweight you should know that by losing weight you will in fact save money over the long term even without a cash reward. Eating healthy is in fact often cheaper than unhealthy food, you are statistically more likely to be more productive at work and thus earn more money and you are less likely to suffer from illness which always has a financial downside. Focusing on the financial aspects of losing weight as opposed to only the health aspects may help to motivate you further to lose weight.

There is 1 comment on this article.
bert todd said:
I am not going to lecture,but in every case of incentives- money always works. It is so obvious that this is the key to getting people to respond and then, once thin hopefully they want to stay that way :)
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