Why Viagra Is Called Viagra
Written by Rupert Kircz | Wednesday, 31 March 2010 | There are 0 comments
What’s the big deal in the name of the drug many people ask?
When it comes to giving a drug like Viagra a commercial name a huge amount of research and expense goes into the process. In some cases it can cost the drug companies as much as £2million to get a final approval on the name of a new medication from all the parties involved. What’s the big deal in the name of the drug many people ask?
Even though drug names are not supposed to reflect what they can do, manufacturers steer as close to the wind as possible when it comes to naming them. If you are going to buy something to treat erectile dysfunction suggestive names make it more likely for you to buy their products whether you are conscious of it or not.
Viagra for example is suggestive of the words Vigorous and Virile and the letter ‘V’ is considered by branding experts to give off a powerful and strong impression. Drug naming experts like to use the words V, X and Z because they have a sort of dynamic and futuristic ring to them which makes them more marketable.
Another erectile dysfunction drug which definitely has a suggestive name is Levitra. (Think lever, leverage, levitate). It also makes use of the magic ‘V’ and sort of rhymes with Viagra, (was this a coincidence?)
The other erectile dysfunction medication Cialis is a gentle sounding word which comes from the French word ‘Ciel’ that means ‘sky’ and also ‘heaven’. The implication being that the drug will take you to heaven. The marketing of Cialis always involves big open spaces and the feeling of being free.
Incidentally Cialis is the number one best selling erectile dysfunction medication in France, and many industry experts credit the fact that it knocked Viagra off the number one spot down to its name.
Other commonly known drugs with suggestive and futuristic names are Reductil (reduce), Champix (champion), Xenical (the magic ‘X’), Valium (the magic ‘V’).
