ED Medication Sales Pretty Constant

The big drug companies are nevertheless still advertising heavily...

The market for erectile dysfunction medication in 2006 was about $3 billion for the drugs Viagra and Cialis. At one time health professionals and market analyst estimated that the market would eventually grow to about $5 billion yearly however this has failed to materialise. The figures were based on looking at all men who suffered from erectile dysfunction in any form and assuming that all men would want to use erectile dysfunction medication, however this has not proved to be necessarily true. Some men have simply learnt to live with erectile dysfunction as they may not be in a relationship and therefore have decided to live without sex. Other men are simply too embarrassed to come forward with their condition and therefore have mentally blocked out the fact that there are unable to get sufficient erections for sex.

The makers of Viagra and Cialis namely Pfizer and Eli Lilly however can hardly complain about the sales of their drugs which have been phenomenal since they were launched just over a decade ago. While they are sure that sales will continue to increase it does seem that the market is pretty saturated at present and that the individual companies will only boost their sales by stealing existing market share from rivals.

When Viagra was launched Playboy Magazine predicted that it would begin a revolution that would change the world and this to a certain extent has been true. Time Magazine predicted that Viagra would change “sex as we know it” and for many older men this is largely true too.

The big drug companies are nevertheless still advertising heavily but the adverts are not designed to encourage new customers for erectile dysfunction drugs but more to get existing users to stay loyal to their brand or to switch brands. The drug companies are still spending in the region of hundreds of millions of pounds yearly in erectile dysfunction medication advertising.

What the adverts have definitely done is made the subject of erectile dysfunction less of a taboo and something that can be freely talked about among men and women. This is without a doubt a good thing and has saved many relationships and brought problems out into the open.