Pfizer have decided to take legal action against Mr. Mandel

The power of the word Viagra is being utilised by advertisers and manufacturers of many different products because they know it is a very easy way to get people’s attention. A few months ago watermelon manufacturers started to claim that this particular fruit had “Viagra like” properties but the latest attempt to cash in on Pfizer’s best-selling erectile dysfunction drug comes from Austria.

Over there a certain Mr. Mandl is producing pumpkin seeds which are coated with chocolate and are called Styriagra. The chocolate pumpkin seeds have been dyed a light blue color and are even oval in shape.  Mr. Mandel claims that there’s no connection between the word Viagra and his Styriagra pumpkin seeds and he says that the name derives from the word ‘Styria’ which is an Austrian province and also the word ‘agra’ meaning that it is agricultural.

The above justification for the Styriagra would just about pass for believable if he hadn’t made the chocolate pumpkin seeds of a blue colour and a diamond shape. Despite Pfizer’s saying that they have seen blue Styriagra pumpkin seeds, Mr. Mandel claims that he has only used other colors and not the trademark Viagra blue.

Pfizer have decided to take legal action against Mr. Mandel saying that he is infringing on their trademark and have launched action to sue him for 36,000 euros. Mr. Mandel who also produces large amounts of pumpkin oil said that he will not take this challenge lying down and is happy to go to court in order to justify his product which he has already registered as a trademark in the European Union.

News agencies around the world often use the word Viagra to spice up an otherwise boring news article. Politicians use the word Viagra to make their speeches more interesting and the word is commonly used to describe an uplift or regeneration of anything. This huge recognition of the word Viagra has been instrumental in Pfizer maintaining market share for their impotence medication.