Censored by a Federal Court...

The drug company Pfizer has instituted court action against an individual and his company who have been advertising their blockbuster erectile dysfunction drug Viagra for free. Pfizer have not let on why exactly they are objecting to the advertising but it is likely that they think that the ad campaign trivialises and undermines the integrity of the impotence medication.

Mr. Arye Sachs along with his organisation JetAngel.com have been seen around Manhattan with a huge missile (see picture) which has Pfizer’s name and logo as well as the words Viva Viagra in exactly the same colour and style as used by Pfizer. Since the court action by Pfizer Mr. Sachs has removed the Pfizer and Viagra wording and replaced it with ‘Censored by a Federal Court’.

Mr. Sachs claims that his motivation was to promote his company JetAngel.com which is attempting to act as an advertising agent for advertising space on military equipment. He obviously saw the benefits of Pfizer advertising its Viagra drug on rocket missiles and thought that a little bit of free publicity for them might get the ball moving. He even took his Viagra rocket missile and parked it outside the headquarters of Pfizer in 42nd Street in New York.

In one sense, the idea is not a bad one but it is a little bit too obvious and will only make people laugh instead of giving them information about the medical benefits of Viagra. There are rules and regulations regarding advertising in America and while they are more relaxed than most western countries they would probably draw the line on advertising prescription medication on rocket missiles.

The Viagra drug gets so much free advertising with spam emails being sent to everybody around the world; and the fact that it has become part of normal language to describe giving something a boost, that they really don’t need any more exposure and especially the sort of advertising which is bound to cause controversy.