Jerry Hall the former wife of world famous rocker Mick Jagger is still the female face of the erectile dysfunction medicine Levitra made by the Pharma company Bayer. She originally agreed to work with Bayer to promote the drug some months ago and the campaign has been a success with her positive attitude to sex and its importance to a relationship. Levitra is considered to be a major rival to the first erectile dysfunction medicine, Viagra.

Jerry Hall is considered to be both beautiful and mature so she identifies well with an older age group who are a key catchment market for Levitra and and all erectile dysfunction drugs. She was recently quoted as saying that despite the fact that people feel old on the outside, they still are young inside and that age should not be a barrier to stopping romance and sex.

Levitra is trying to raise awareness of the impotence problem that many older men suffer from and to make it a much talked about subject and not a taboo topic of conversation. Jerry Hall is considered by Bayer to be perfect for that job. Erectile dysfunction is in fact a simple medical problem and people need to be made aware of that and get help from doctors. Levitra can be a big help in maintaining erections as it helps the blood flow into the penile blood vessels.

Many older people stop having sex when the man has erectile difficulties and they just don't discuss the issue. Lack of sex even among older people can cause tension and stress in a relationship. Bayer through Jerry Hall are getting the message out there that older couples need not give up making love. Jerry Hall was even on record as saying that her sexual appetite had risen in her forties and that some women were more intersted in sex at the age of 40 than they were at the age of 20.