Ukmedix has already reported on the fact the Australian medical establishment was getting critical about the way that Bayer Healthcare was promoting its erectile dysfunction drug Levitra and in a new development the company has received an official reprimand for the money back guarantee plan that it was using to boost the sales of its impotence drug.

The sales program actually promised men that they would be allowed to claim money back if the erectile dysfunction medicine failed to produce satisfactory erections. The Ethics Committee of the Australian drugs industry said that this new promotion was breaching their code of conduct and that money back promises were not the sort of thing that prescription medicine manufacturers should be promoting.

Luckily for Bayer Healthcare they were let off a fine that could have been as much as 200,000 Austrlian Dollars but the company was nevertheless ordered to stop the advertising of the guarantee, to write a letter to all GP's and also to publish corrective advertisements in magazines and other places where the money back promotion was shown. Not everyone was happy with this outcome and The Australian Consumers Association were of the opinion that Bayer must be fined and they said that the Ethics Committee was innefective and too slow to stop the big drug companies. The money back promotion was designed to end at the end of next month anyway and had been going on for many months already.

Levitra is a very effective erectile dysfunction drug that ranks alongside both Viagra and Cialis. It has less sales than its rivals and its manufacturers are determined to boost the sales of the drug and steal market share from Viagra and Cialis. Bayer Healthcare have taken on Jerry Hall one time wife of legendary rocker Mick Jagger as a spokeswoman for the drug and she is actively involved in the promotion of it.