two weights and measures are being applied by the advertising industry

Everybody talks about erectile dysfunction these days and the arrival of the medication Viagra made great strides in removing the taboo and embarrassment surrounding the condition. The same cannot be said however of female sexual dysfunction which is still a very awkward subject that women find difficult to discuss even with their doctors.

The manufacturers of a product called Zestra designed to help women suffering from FSD say that two weights and measures are being applied by the advertising industry in the United States. They say that it is unfair that the prescription medications for men, Viagra, Cialis and Levitra are relentlessly beamed out to TV's all over America but that their product which is nothing more than a mix of botanical oils is often denied coverage for fear of offending sensibilities.

Zestra which is an over the counter product was refused commercial air time by practically all American television networks except for Discovery Health and Soapnet Womens Entertainment and even they said that it would only be aired late at night alongside commercials for the very dubious sounding Extenze penis enlargement pills.

At Ukmedix News we are not endorsing this Zestra product in any way and we have come across no evidence that that it actually works but does seem unfair that female sexual dysfunction is not given any thing like the prominence and importance that male sexual dysfunction is given.

At the end of the day Zestra is probably just a sexy lubricant which helps women to get into the mood and to feel special. Surely it should be given the same sort of coverage that Viagra, Cialis and Levitra are given?

Probably the real reason is that the TV networks feel that the manufacturers of Zestra do not have the same sort of long term financial clout that Pfizer, Eli Lilly and Bayer have and therefore they don't feel they have to give them the same sort of treatment.