It is built into the male psyche to exaggerate sexual performance

In the Ukmedix Newsroom we get sent loads of research concerning investigations into erectile dysfunction and premature ejaculation. The studies tend to involve strict research criteria, placebos and double blind formats as well as objective questionnaires and medical testing but we always take the research with a pinch of salt.... And here's why!

It is built into the male psyche to exaggerate sexual performance and to downplay any sexual deficiencies. Different men suffer from different levels of pride regarding their sexual prowess and therefore trying to accurately decipher the results of a clinical test for an erectile dysfunction or premature ejaculation medication is always going to be difficult.

Some men even manage to deceive themselves about their erectile function and sexual performance because they subconsciously are being optimistic about these matters without realizing it themselves. Did you know for example that the placebo effect of erectile dysfunction medication is much higher than with normal medications. In some cases 40 percent of men reported better erectile function after they were given a placebo tablet said to cure impotence whereas with regular medicine not so tied up with male machissimo the figures is around 25 percent.

So how can you really judge whether impotence medications really are working and to what extent? Probably the best way to do so would be to look at the sales of the drugs Viagra, Cialis and Levitra over the last ten years which run into the billions of pounds. The fact that men keep on coming back for them and buying them with their hard earned cash must mean that they are doing something good. The same can be said of the premature ejaculation drug Priligy which is selling a huge amount in the UK at the moment. If it didn't work men wouldn't come back for more would they?