Impotence Advert Banned

A judge in a Australian Federal Court in Sydney had harsh words for the main promoters of an impotence advertising campaign that used a local television celebrity called Ian Turpie to endorse a particular erectile dysfunction medication. It appears that Mr Turpie was given a fee to to claim that he had previously suffered form erectile dysfunction and that now he was cured due to the effects of a nasal spray that is produced by the Advanced Medical Institute.

The legal action was brought against the Advanced Medical Institute by the Australian Competition and Consumer Commission that regulates advertising and the promotion of products in Australia. Mr Turpie as well as the advertising company that produced the adverts were also charged in court.

Mr Turpie did not contest the claim that he had taken part in a 'gross deception' and came to an agreement with the ACCC and he even gave evidence for them. The advertising company that produced the adverts was found to be in breach of the Trade Practices Act. The Judge commented that this adverts was one of the worst cases of deception in recent years and his ruling should be a warning to others who tried to con the public.

The advertising industry in Autralia has come under criticism recently after Bayer was found to have been promoting its impotence product Levitra using money back guarantees that are not allowed for any prescription products. Ukmedix advises that the best three medications for any impotence problem are Viagra, Cialis and Levitra as they have full EMEA approval and have been shown to give the best results in all clinical trials.