‘Advanced hair, yeah, yeah!’

The UK’s advertising watchdog which regulates advertisements for misleading content and factual accuracy has criticised a hair loss advertisement from an Australian company which features the famous cricketer Shane Warne. The Advertising Standards Authority said that they had received complaints because the advertisements gave potential customers the idea that the product being offered would definitely prevent hair loss and encourage new hair to grow. The company in question is called the Advanced Hair Studio and featured the Australian cricketer saying  ‘Advanced hair, yeah, yeah!’. It also had a testimonial from the cricketer expounding on the virtues of the product and claiming that he only retained his hair because of the Advanced Hair Studio. 

At Ukmedix News we already know that this advertisement had caused problems when it was aired in Australia and over there the Advertising Standards Authority also had much to complain about.  The product in question has not been clinically tested and proven to actively regress and therefore the claims that the advertisement was making could not be substantiated. 

Interestingly the Advanced Hair Studio claimed that the advertisement did not make any direct claims that the product would actually regrow a man’s hair but at Ukmedix News we felt that this was not really the case and so did the Advertising Standards Authority. The Advertising Standards Authority said that the advertisement had broken three rules of the Committee of Advertising Practice code and that the advert should be stopped.  The ASA did however say that should the advertisement be run in the future they should only suggest that the product which was called AHS-FP could create a cosmetic effect that would make your hair look thicker but said that they could not say or imply that hair would actually be re-grown.

You must be very careful about hair loss advertisements because the majority of them advertise products that do not work. Never forget that there are only two FDA and EMEA approved products for hair loss in the world they are firstly minoxidil which is a lotion applied directly to the scalp and the second one is the world famous drug Propecia which has been clinically proven in thousands of different tests to help over 80 percent of men with male pattern hair loss. Propecia is used by over 4 million men worldwide and at Ukmedix News we feel that this figure shows that results are apparent and that it really is working.