Eli Lilly positioned Cialis as a completely different drug

The manufacturers of the number one bestselling erectile dysfunction drug Viagra should watch their step because the crown of bestselling may soon belong to Cialis! Statistics recently released show that sales of Viagra dropped by almost ten percent to $499million compared to a significant increase in Cialis sales to $466 million. If the trend continues in 2011, Eli Lilly who produce Cialis will be celebrating next year and Pfizer will have to come up with innovative strategies to fight back.

In the same way that Xerox is used as the standard term for photocopying and that Sellotape is known as the standard term for sticky tape, Viagra is usually use to describe any form of erectile dysfunction medication. This has given Pfizer a huge marketing advantage and brand recognition which leads to plenty of easy sales.

The way that Cialis has managed to steal market share from Viagra is a textbook case of marketing and clever and effective business practices. Instead of just trying to beat Viagra at their own game, Eli Lilly positioned Cialis as a completely different drug despite the fact that it works in exactly the same way.

Cialis is different in that it works for 36 hours as opposed to only four hours for Viagra. This makes it extremely practical for some men who don't like the idea of having to take a tablet every four hours on a romantic weekend. Eli Lilly have pointed out how men using Cialis can be spontaneous in their lovemaking and can just get on with enjoying themselves.

Whereas Viagra gives the impression of men being able to have vigorous sex, Cialis users are portrayed as relaxed lovemaking men. Cialis could almost be called the thinking mans Viagra. Cialis has also stolen market share from Viagra by coming up with a repackaging of the same formula in Cialis Daily which is an impotence tablet designed to be taken every single day thus allowing men to always be ready for action.