The erectile dysfunction drug world is all talking about the new proposal of Lilly Icos to sell their impotence medicine as a once a day tablet that would keep erectile function at optimum levels all the time and would not require you to take a pill just before sex. Lilly Icos believe that if men are encouraged to take the Cialis drug daily in a smaller dose they will eventually reap more profits and could end up overtaking the world famous erectile dysfunction drug Viagra.

However the idea of the once a day drug is coming under serious criticism already as some medical professionals are arguing that the erectile dysfunction drugs are being reduced to lifestyle drugs and are not being used as they should be as serious medicines for people who can't sustain an erection and therefore have a serious medical problem. The concern is that many men are using these medicines not because they can't get an erection but because they just want to improve their sexual prowess and they want to keep going in bed longer.

The critics also argue that the adverts for the Cialis drug as well as the other ED medicines are targeting a younger crowd and are promoting impotence as a sexual stamina issue instead of as a medical condition. In fact Cialis Viagra and Levitra have all responded to the medical establishments concerns about these adverts and have already changed the format of the ads to a more serious nature however Cialis still uses an advertisement in which a man and a woman are presented in a risque and amusing situation.

One group called Commercial Alert based in the United States is calling for a complete ban on all forms of ED adverts and says that it should be up to doctors to decide whether people should be given any erectile dysfunction medication.

Eli Lilly were quick to deny that this new Once-A-Day version of Cialis is just a lifestyle gimmick and a company spokesman explained that the new version of Cialis was just a futher extension and more convention option of what Cialis is already and was perfect for men who wanted to have sex on a regular basis and were suffering from the serious medical condition of impotence.

A number of doctors who were asked about what they thought about Cialis Once-A-Day said that they doubted that there were that many men out there who really needed to take the drug everyday but that it would be useful for impotent men who wanted to have unplanned sex spontaneously without having to go looking for their Cialis when the opportunity arose.